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7AM is all about designing safe, modern products for children. Its founder, inspired by her own children, passionately believes every child should be encouraged to be authentic, to think freely, and to live to the beat of their own drum. She designs products that children can wear as a form of self-expression. We believe every child deserves to grow up in a safe and nurturing environment where they are celebrated, supported, and loved. 

The safety of your little one is 7AM’s focus. All of their products are designed to be safe, versatile, and useful. The products are made from superior quality materials that are toxin free, hypoallergenic, and perfectly safe for both your baby and the environment. 7AM proudly designs products that embody “style and peace of mind on-the-go.”